The NETSET - Creative Director
Alongside Natalie Massenet, I founded The NETSET, NET-A-PORTER’S first social shopping network App. I was responsible for creating and evolving the brand aesthetic, social identity and content strategy of a new social network powered by NET-A-PORTER - The NETSET. I defined the creative process, owning the responsibility for delivering the highest quality experience, and set the creative tone for all future developments of the app. Setting standards of agile development, I directed and motivated the design team to create beautiful, on brand, pixel perfect design solutions. I worked in close collaboration with all team members to continue to develop and enhance the app and social commerce offering, making informed decisions about innovation, aesthetics, content and functionality, all which appeal to a truly global user base.
The NET SET App home screen
The NET SET App profile page
Womens Wear Daily feature
Sunday Times Style feature
In Style
Fast Company
ELLE UK
EDIT feature staring NET SET Style council members
Apple Store feature
TED Talk on social commerce
The NETSET Launch Video
PORTER Magazine Digital + IAMPORTER promotional App
I lead and launched the PORTER Digital app, working closely with the editorial team alongside the print magazine. I designed, launched and conceptualized the IAMPORTER promotional app for the launch of PORTER magazine.
NET-A-PORTER.COM
I creatively lead all app and mobile projects across the group including the launch of the NET-A-PORTER iOS shopping app.
