Alexandra St-Amour is a Creative Director based in London.

She has been working in creative direction and design for the luxury and contemporary fashion industry for over 14 years. Alexandra specializes in creative direction within e-commerce, editorial content and product, branding and re-branding, social commerce and mobile/tablet native apps. She has extensive experience creating concepts and taking them from idea to launch, with particular focus in brand positioning, identity, content strategy, UX and UI design, all within the fashion, design and lifestyle space. She has had great success in managing large, multidisciplinary, high performing creative teams.