Creative Director - Shopbop.com
Brand and content direction, re-brand and redesign, project launches, content and business strategy, 360 advertising campaigns, creative team management, styling and fashion direction.
Selected Editorial Work
Style Support story - shot by Chris Colls
SEA brand story - shot by Benjamin Vnuk
R13 brand story - Shot by Blair Getz Mezibov
Spring Dresses story - shot by Blair Getz Mezibov
SEA story - shot by Blair Getz Mezibov
Isabel Marant brand story - shot by Blair Getz Mezibov
Dresses Story - shot by Tom Schirmacher
STAUD brand story - shot by Tom Schirmacher
Summer Style Story - shot by Vito Fernicola
Resort Trends story - shot by Ben Rayner
STAUD brand story - shot by Ben Rayner
Fall Trends story - shot by Chris Colls
What to Wear story - shot by Chris Colls
JW Anderson brand story, still life
Mansur Gavriel brand story - shot by Matthew Sprout
Spring Shoe and Bag feature - shot by Keirnan and Theo
Selected Campaigns
Spring Campaign 2020
In collaboration with Quentin Jones
Spring Campaign 2018
In collaboration with Emma Tempest
Fall Campaign 2018
In collaboration with Dan Martensen
Fall Campaign 2017
In collaboration with Jon Gorrigan
Spring Campaign 2017
In collaboration with Matt Jones
Site Rebrand
Lead and directed rebrand for Shopbop site, app, marketing and PR, packaging and product photography.