ANTA Scotland Winter Campaign

For the creative direction and styling of the winter campaign for luxury home and lifestyle brand ANTA Scotland, I chose to set the shoot in the Cotswolds in Gloucestershire. Traditionally shot in its native Scotland, the change in location and mood presented a subtle shift, introducing a new approach to the ANTA brand, in that its originality and elegant design is not exclusive to a Scottish lifestyle. Reimagining ANTA within this contemporary setting opened up the possibilities of new customers in the south, and allowed ANTA to evolve and shine in a new light.